Bleu de Paname was launched in 2009 as a “secret” brand, at the initiative of Christophe LÃ©pine and Thomas Giorgetti.
Christophe was born in 1978 in the town of VerriÃ¨res-le-Buisson, in the south suburbs of Paris, where he met his business partner, Thomas, when they were both still children. The founder â€“ in 2009 â€“ of a brand in part dedicated to workwear, knows from experience what the true value of hard work is.
Despite having always felt at home at Nike, Christopheâ€™s overall feeling of weariness was getting stronger. Also, he was beginning to feel like it was time for him to â€œtell a new storyâ€ while spreading a certain set of values. Bored by what was then happening on the menâ€™s fashion scene, Christophe kept his eye on the rise of vintage clothing and â€œchampagne socialists sporting workwearâ€â€¦ â€œThere was obviously something to be done with French workwear, our cultural heritage. A much needed walk down the road less travelled.â€ This road would turn out to be Bleu de Paname, a made-in-France brand launched in 2009, which Christophe LÃ©pine turned into a full-time job with his friend Thomas Giorgetti in 2011.